CK Trading Import Export Appointed Official Distributor of Jeep® and Ram® in Lao PDR

CK Trading Import Export Co., Ltd. (CK Group) today officially announced its appointment as the authorized distributor of Jeep® and Ram® vehicles in the Lao People’s Democratic Republic. This milestone marks the formal entry of two of America’s most iconic automotive brands into the Lao market, signaling a new chapter for the premium SUV and pickup segments in the country.

Under this authorization, CK Group holds exclusive rights for the importation, distribution, genuine spare parts supply, and official warranty services for Jeep and Ram vehicles nationwide. Sales and customer bookings are now officially open.

Jeep and Ram operate under Stellantis, one of the world’s leading automotive groups, known for its portfolio of globally recognized brands and advanced automotive innovation. The appointment reflects confidence in CK Group’s capability to represent international standards while building long-term brand value in Laos.

CK Trading Import Export Co., Ltd. (CK Group) is a Lao-based business group operating across automotive distribution, aftersales services, real estate, and trading sectors. With established local expertise and a commitment to professional standards, CK Group focuses on long-term market development and sustainable growth.

Through this partnership, CK Group aims to elevate the premium automotive landscape in Laos by introducing globally respected American brands, supported by certified service infrastructure and customer-focused operations.

Jeep®  – Icon of Freedom and Capability

Founded in 1941, Jeep® has become a global symbol of freedom, adventure, and authentic off-road capability. With its legendary 4x4 heritage and unmistakable design, Jeep continues to set the benchmark for sport utility vehicles worldwide.

Laos’ diverse terrain, ranging from mountainous landscapes to rural and urban environments, makes Jeep vehicles particularly well suited for both everyday driving and outdoor exploration.

As part of the official launch, CK Group introduces the Jeep Wrangler, the brand’s iconic model and the purest expression of Jeep’s off-road DNA. Built with advanced 4x4 systems, rugged body-on-frame engineering, and modern technology integration, the Wrangler delivers exceptional all-terrain capability while maintaining comfort and refinement for daily use.

Ram®  – Power Meets Premium Refinement

Launched as a standalone brand in 2009, Ram® has established itself as a leading American pickup truck brand recognized for strength, durability, towing capability, and interior refinement.

In the Lao market, where pickup trucks play an essential role in both business and lifestyle applications, Ram positions itself within the premium pickup segment—combining work-ready performance with advanced technology and elevated comfort.

CK Group launches the Ram 1500 Rebel and Ram 1500 Laramie in Laos.

• The Rebel emphasizes off-road strength and bold capability.
• The Laramie delivers premium refinement, advanced technology, and executive-level comfort.

Both models are engineered to meet the evolving expectations of customers seeking powerful performance without compromising driving experience.

To support the official market introduction, CK Group has established dedicated showroom facilities and certified aftersales services aligned with manufacturer standards. Services include genuine spare parts supply, trained technicians, and official warranty coverage.

CK Group is committed to progressively expanding its service network to ensure consistent nationwide support and long-term customer confidence. As part of the market entry strategy, CK Group will organize launch activities and roadshows, offering customers opportunities to experience Jeep and Ram vehicles through product displays and test drive programs.Further details regarding schedules and locations will be announced through official communication channels.