PG Union Expands Greater Taipei Footprint with New Stellantis Brand House in Neihu

PG Union, the official distributor representing multiple Stellantis brands in Taiwan, has officially opened Taipei’s first Stellantis Brand House in the Neihu district, marking another step in the Group’s retail network expansion and customer experience enhancement strategy in Taiwan.

Following the openings of Stellantis Brand House facilities in Xinbei, Taichung, and Taoyuan, the new Neihu Brand House further strengthens Stellantis’ presence in the Greater Taipei market. Developed together with dealer partners Sun Pek Motors and Star Union Motors, the facility officially commenced trial operations today.

Located at No. 70, Minshan Street, Neihu District, Taipei City, the flagship centre integrates vehicle display, test drive experiences, aftersales services, and EV-ready infrastructure within a single destination designed to enhance the customer ownership journey.

The facility occupies over 2,644 square metres of land area, with a total usable space of more than 7,500 square metres. In addition to supporting current internal combustion and hybrid vehicle lineups, the centre also features dedicated EV service areas and high-speed DC charging infrastructure in preparation for future electric vehicle introductions.

Built around the global Stellantis Brand House retail concept, the Neihu facility showcases multiple Stellantis brands under one roof, including Peugeot, Citroën, Alfa Romeo, and Jeep. The integrated showroom concept allows customers to experience each brand’s unique identity and product appeal within a unified retail environment.

The Neihu Brand House also incorporates a comprehensive aftersales service system, combining vehicle sales, brand experience, maintenance, and repair services within a full-function automotive lifestyle destination.

The opening reflects PG Union’s continued investment in strengthening technical service capabilities, enhancing aftersales accessibility, and delivering a more seamless customer experience across Taiwan.

Johnny Tsao, Vice President of Business Operations at PG Union stated, “Sun Pek Motors’ Neihu Brand House will serve as a key hub for the Taipei market, integrating vehicle displays, test drive experiences, and aftersales support. Through a comprehensive product lineup and customer-focused retail experience, we aim to further strengthen the presence of Stellantis brands in Taiwan while supporting evolving mobility needs in the market.”

The Neihu Brand House is jointly operated by Sun Pek Motors and Star Union Motors, further strengthening Stellantis’ service network across Greater Taipei through enhanced operational collaboration and customer support capabilities.

With the opening of the Neihu Brand House, PG Union will continue expanding and upgrading its retail network in Taiwan to support the Group’s growing multi-brand portfolio and evolving customer expectations.