PG Union Launches Taoyuan Flagship Brand Center, the Second Stellantis Brand House in Asia-Pacific

PG UNION, together with its Taoyuan regional dealer partner — C MOTOR — officially unveiled the “Taoyuan Flagship Brand Center” on Longshou Street, Taoyuan City, on December 22, 2025. Built in accordance with global STELLANTIS BRAND HOUSE standards, this marks the second such facility in the Asia-Pacific region. This new location not only symbolizes PG UNION’s strong return to the Taoyuan market after years of channel realignment, but also formally announces the full completion of its overall distribution network across the Greater Taoyuan area.

With the “Taoyuan Flagship Brand Center” serving as the core hub, C MOTOR connects its authorized service center in Taoyuan, the Linkou showroom and authorized service center in New Taipei City, as well as the Yangmei showroom and authorized service center currently in trial operation. Together, these facilities form a comprehensive service network across the Greater Taoyuan area, covering vehicle viewing, test drives, and after-sales services, providing consumers in the Greater Taoyuan living circle with a more convenient and seamlessly connected, all-round brand experience.

To coincide with the official opening of the “Taoyuan Flagship Brand Center,” PG UNION simultaneously hosted a media preview event for the “2026 Taipei New Vehicle & New Energy Vehicle Exhibition,” officially kicking off the year-end auto show season. Three next-generation flagship models set to debut at the exhibition were unveiled in advance. Through this preview event, PG UNION not only presented an early look at the product direction and highlights of this year’s exhibition lineup, but also announced to the market that, at the upcoming “2026 Taipei New Vehicle & New Energy Vehicle Exhibition,” PG UNION’s display area will debut with the most complete new model lineup and a larger exhibition scale than ever, positioning it as one of the most highly anticipated focal points of the show.。

C MOTOR “Taoyuan Flagship Brand Center” Officially Opens Taiwan’s Second STELLANTIS BRAND HOUSE Flagship Location

The C MOTOR “Taoyuan Flagship Brand Center” is located in a key transportation hub on Longshou Street in Taoyuan District, adjacent to several major urban thoroughfares and offering convenient access to highways and expressway systems. With excellent transportation accessibility, it connects Taoyuan City Center, Zhongli, and surrounding major living areas. The facility also provides ample parking space, with well-planned routes for vehicle viewing and test drives, delivering a more convenient and seamlessly connected vehicle viewing experience for consumers.

In addition to being the second STELLANTIS BRAND HOUSE in the Asia-Pacific region, this location is also the second flagship brand center in Taiwan built in accordance with global STELLANTIS BRAND HOUSE standards. It fully integrates multiple functions, including new vehicle displays, test drive experiences, and brand experiences, bringing together four major brands under the group within a single venue, allowing consumers to experience the unique appeal of multiple brands in one place. The completion and opening of this center also represent an important milestone in PG UNION’s multi-brand expansion strategy in Northern Taiwan.

Huang Yong-Ren, Chairman of C MOTOR, stated: “Since entering the automotive service industry in 1998, C MOTOR has always placed ‘people’ at the center of everything we do, upholding the philosophy that ‘our customers’ needs are our own needs.’ We have accompanied customers in finding vehicles and mobility lifestyles that truly meet their expectations. Since joining the French brand dealership network in 2006, we have spent many years deeply cultivating the New Taipei and Taoyuan markets. The opening of the Taoyuan Flagship Brand Center is not only an important milestone for C MOTOR, but also enables us to combine multi-brand resources within a higher-standard facility, providing consumers with comprehensive vehicle viewing and test drive experiences that closely align with international standards.”

In terms of overall architecture and spatial planning, the “Taoyuan Flagship Brand Center” fully adheres to the core design philosophy of STELLANTIS BRAND HOUSE. Within a single venue, it distinctly presents the brand identities and visual languages of Alfa Romeo, CITROËN, Jeep®, and PEUGEOT, establishing clear and independent brand boundaries while maintaining overall consistency and an international premium brand aesthetic. The building façade adopts a tall, black main structure as its design foundation, combined with the representative color system of the STELLANTIS Group. Through refined control of proportions, materials, and layers of light and shadow, the exterior conveys a sense of understated sophistication, fully embodying the modern and high-end atmosphere expected of a global flagship brand destination.

At the same time, the four brands are displayed side by side across the same building façade, not only projecting a strong and distinctive brand presence, but also allowing the distinctly different brand characters — Italian performance, French elegance, American off-road capability, and lion-inspired technology — to be showcased together in their most pure and complete forms within a single venue.

The “2026 Taipei New Vehicle & New Energy Vehicle Exhibition” Set to Open PG UNION Takes the Lead in Showcasing Key New Models

In conjunction with the official opening of the “Taoyuan Flagship Brand Center,” PG UNION simultaneously hosted a media preview event for the “2026 Taipei New Vehicle & New Energy Vehicle Exhibition,” unveiling in advance three major next-generation models scheduled to debut at the show. This preview allowed media representatives to experience firsthand the latest outcomes of the STELLANTIS Group’s new-generation product strategy ahead of the exhibition, while also building momentum for the upcoming annual automotive event.

At the same time, PG UNION announced that its exhibition area will debut with a large-scale, multi-brand lineup and a more comprehensive range of next-generation models. Fully showcasing the Group’s strengths in multi-brand integration and product capability, the PG UNION display is set to become one of the most highly anticipated focal points of the year-end auto show.

PG UNION Showcases a Comprehensive Market Strategy at the “2026 Taipei New Vehicle & New Energy Vehicle Exhibition” Highlighting STELLANTIS Group’s Multi-Brand Integration and Full Product Strength

Wu Rui-Hong, Executive Director of PG UNION, stated: “At the ‘2026 Taipei New Vehicle & New Energy Vehicle Exhibition,’ the PG UNION exhibition area will debut as the second-largest zone at the show, presenting the most extensive multi-brand lineup ever showcased within a single venue—featuring the highest number of brands, display vehicles, and all-new models. This fully demonstrates the STELLANTIS Group’s product portfolio and scale of operations in the Taiwan market.

The exhibition will span a complete range of European and American brands, bringing together Italian performance, French design, and American adventure spirit in one place. Consumers will be able to experience the STELLANTIS Group’s global product strength, where multiple brands coexist and each shines in its own distinctive way, all within a single exhibition area. We believe this will be one of the most highly anticipated Taipei auto shows in recent years. PG UNION is fully prepared to welcome all enthusiasts of automotive culture and mobility lifestyles with a refreshed and comprehensive product lineup, along with richer brand experiences.”

Deepening the STELLANTIS Group’s Multi-Brand Strategy Continuously Expanding Market Presence in Taiwan

Since December 2024, when PG UNION completed adjustments to its management team and undertook a comprehensive review and realignment of its product and distribution strategies in the Taiwan market, one full year has now passed. Over the past year, PG UNION has continued to deepen its long-term investment in Taiwan with a clearer, group-oriented multi-brand strategy. Through a series of key initiatives—including upgrades to brand experience facilities, the introduction of new-generation products, optimization of after-sales service systems, and the restructuring of its dealer network—PG UNION has progressively built a comprehensive multi-brand ecosystem spanning channels, products, and services, demonstrating its strong commitment and long-term dedication to the Taiwan market.

The completion of the “Taoyuan Flagship Brand Center” not only marks a significant milestone in PG UNION’s brands returning to the Taoyuan market, but also represents the tangible results of C MOTOR’s long-standing and dedicated operations in the Greater Taoyuan area. Through the complete deployment of facilities in Linkou, Taoyuan, and Yangmei, C MOTOR continues to leverage its solid local operating foundation to connect multi-brand resources and gradually shape a service system defined by scale, consistency, and quality.

Looking ahead, the “Taoyuan Flagship Brand Center” will serve as C MOTOR’s core hub in the Greater Taoyuan area. Leveraging the global brand image advantages of Taiwan’s second STELLANTIS BRAND HOUSE, it will establish a complete service offering covering everything from new vehicle sales to after-sales maintenance and repairs. As 2026 approaches, PG UNION and C MOTOR will jointly advance their comprehensive market strategy with a more forward-looking business vision and a well-developed distribution network, continuing to provide the Greater Taoyuan region with high-quality, reliable mobility experiences built for long-term companionship, and opening a new chapter in regional operations.

As the “2026 Taipei New Vehicle & New Energy Vehicle Exhibition” draws near, PG UNION will present its largest-ever exhibition scale, the most diverse lineup of next-generation vehicles, and a more complete brand experience. Taiwanese consumers can look forward to an automotive showcase that spans Europe and the United States, seamlessly integrating design, performance, and technology—further underscoring PG UNION’s long-term market blueprint of continued investment and steady growth in Taiwan.