From its first appearance at the motor show to its official debut in Taiwan, the all-new Alfa Romeo Junior carries not only market anticipation, but also serves as an important declaration of Alfa Romeo’s next-generation product strategy following the brand’s return to the Taiwan market. Following its first public appearance at the “2026 Taipei New Car and New Energy Vehicle Show,” where it drew significant attention, Alfa Romeo’s official distributor, PG Union Corporation, officially unveiled the “Dream Italian Piece” Alfa Romeo Junior on May 27, 2026, at Sunpekmotor Motors Neihu Flagship Brand Center. Through the dual model lineup of the Ibrida hybrid powertrain and the Elettrica 280 Veloce pure-electric performance model, the brand opens a new chapter for Italian boutique SUVs in Taiwan.

The all-new Alfa Romeo Junior arrives in Singapore as the latest addition to the Alfa Romeo line-up, ushering in a new expression of sportiness. This highly anticipated model is now available for viewing at the Red Rock & Rosso Motor Experience Centre, located at 43 Malan Road within the vibrant lifestyle enclave of Gillman Barracks.

Debuting with the Giulia and Stelvio Veloce models, Alfa Romeo Malaysia marks its comeback under the stewardship of DLSB Partners Sdn. Bhd., an independent private distributor and member of Atlantis Motor Group. Guided by their own passion for the legendary Italian marque, DLSB Partners is committed to reigniting the intrigue and admiration for Alfa Romeo among Malaysians, bringing a renewed focus on long-term customer satisfaction and support, taking decisive steps towards rebuilding and reemphasizing Alfa Romeo’s presence across Malaysia.

After 18 years, the legendary Italian marque Alfa Romeo makes its grand return to Taiwan, officially opening a brand-new chapter. Marking the milestone of the brand’s 115th anniversary, PG Union, the official importer of Alfa Romeo, hosted a prestigious brand launch event in Taipei, announcing the official debut of the Giulia sports sedan and the Stelvio performance SUV.

Designed by Alfa Romeo Centro Stile in Turin and produced in Tychy, The All-New Fully Electric Alfa Romeo Junior embodies sporty performance in a compact design, showcasing Italian style at first glance. Characterized by the pursuit of excellence, the Junior is a perfect manifesto of the brand's design philosophy. it aims to attract a new generation of Alfisti enthusiasts while maintaining its commitment to sportiness—balancing innovation and tradition that have defined Alfa Romeo since 1910.