Press Releases

Alfa Romeo Junior is on show at Larusmiani as part of Milan Design Week. Alfa Romeo JUNIOR is kicking off its public debut with its disruptive sporting appeal.

The exclusive event when JUNIOR made its debut is once again the all-Italian collaboration with LARUSMIANI, a historic brand and big name for over a century in Milanese elegance and the “Made in Italy” quality of the MonteNapoleone District.     

Alfa Romeo and LARUSMIANI are two ambassadors for Made in Italy around the world, united – among other factors – by their strong bond with Milan, the hometown of both of them. The two brands have managed to bring about products that have become part of the collective unconscious, as icons of style, quality, elegance and craftsmanship.

Turin, April 16, 2024

During one of the most important weeks for the future of Alfa Romeo, an Italian government official declared that the use of the name Milano – chosen by the brand for its recently unveiled new compact sports car – is banned by law.

• New compact MILANO brings Alfa Romeo sportiness back into the largest segment in the European market
• Designed by the Alfa Romeo Centro Stile in Turin, MILANO redefines the canons of beauty in the segment by creating an emotional connection at first sight by reinterpreting the brand’s stylistic features
• MILANO offers best-in-class driving dynamics and brings the typical driving pleasure of Alfa Romeo to the compact segment
• Segment-leading comfort and practicality, with a 400L boot and the Alfa Romeo Cable Organiser
• MILANO is ELETTRICA, with a 54-kWh battery, available in two power variants: 156 hp, and the top-of-the-range VELOCE at 240 hp
• MILANO ELETTRICA offers around a 250-mile range, courtesy of the excellent aerodynamic performance from the ‘kamm tail’ design and the lowest weight among premium compact cars
• MILANO VELOCE is the epitome of Alfa Romeo sportiness, featuring a mechanical self-locking differential, the most direct steering ratio in its class, a widened wheel track with specific front and rear anti-roll bars, sports suspension and braking system, 20-inch wheels
• Orders will open in early summer, to register your interest and learn more visit www.alfaromeo.co.uk/

• Alfa Romeo is delighted to announce the world premiere of Milano, the new compact car that will rewrite the rules of the segment: Wednesday, 10 April at 4:00 pm BST

• Alfa Romeo launches ‘33 Stradale Day’ to celebrate the iconic number, extraordinary car and a story of automotive passion
• Since the launch of the 33 Stradale project, this ‘double digit’ has taken on a highly symbolic role with the brand’s global commercial growth at 33% compared with 2022
• For the first celebration, to be held on 3 March, the Alfa Romeo Centro Stile has released new and exclusive images of the 33 Stradale in the unconventional Blu Reale (royal blue) livery, a body color that evokes its glorious past

• New Alfa Romeo Milano will be unveiled on April 10^th
• The Alfa Romeo engineering team are completing the final development of the Milano at the historic Balocco test track
• Milano is the first fully electric Alfa Romeo, and will offer best-in-class driving dynamics and handling
• The development team of Milano includes Alfa Romeo engineers who have previously worked on projects including 4C, 8C, Giulia & Stelvio Quadrifoglio, Giulia GTA and the ongoing development of the 33 Stradale

• Alfa Romeo has posted the strongest global growth of the top 15 main premium brands in 2023
• Alfa Romeo ends 2023 with solid growth in global sales results, up 30%
• In Europe, the brand's sales grew by 46%
• The Middle East and Africa remains the region with the highest growth: +74%
• The India Asia Pacific region also contributed positively with a 7% increase in sales
• In the U.S. and China, the brand is establishing solid foundations for growth. In the U.S., the main highlight is the result in terms of quality: In 2023, Alfa Romeo took the lead among premium brands and came third in the industry overall, according to the JD Power 2023 U.S. Initial Quality Study (IQS)
• Building on the gratifying results for 2023, the brand continues steadily in compliance with the product plan unveiled in 2021, with one new model released every year including new Milano later this year

• This year, Alfa Romeo celebrates the 70^th anniversary of the beloved Giulietta Sprint, nicknamed “la fidanzata d’Italia” (Italy’s girlfriend), and the epitome of the stylistic mastery of Bertone and its designer Franco Scaglione
• This year also marks the 50^th anniversary of the iconic Alfetta GT, a coupé based on the Alfetta, a commercial success and milestone in the brand’s history, designed by master of style Giorgetto Giugiaro
• The Alfa Romeo Centro Stile has paid tribute by creating two official logos, with minimalistic and elegant lines to retrace the hallmarks of two icons of their eras
• The Alfa Romeo Museum in Arese will celebrate the two anniversaries with dedicated events, where fans can take part in parades, Backstage lectures and much more. The culmination of the celebrations will take place during the third Tribe Days (5-6 October) at the Mugello circuit

• Alfa Romeo announces the third Alfa Romeo TRIBE DAYS, an event now much anticipated by the Alfisti
• The third TRIBE DAYS event is due to take place at the iconic Mugello circuit on 5-6 October, 2024
• A unique event aimed at all four-wheel fanatics: Alfisti, clubs, collectors, enthusiasts and the merely curious, all united by their passion for the brand
• To register an interest in taking part in this year’s event visit: www.alfaromeo.co.uk/tribe-days.  

• Alfa Romeo has chosen a name with a strong historical link for the brand’s first Sport Urban Vehicle, which will also be available in a 100% electric version
• Milano, a tribute to its hometown, ambassador of Made in Italy around the world, international capital of design, symbol of innovation and sustainability and leader in the automotive transition to electric
• Since 1910, the Alfa Romeo logo has consisted of the Cross, the historical symbol of Milan, and the Biscione serpent, the coat of arms of the noble Visconti family. For over 60 years (from 1910 through 1972), the city's name formed an integral part of the logo
• Alfa Romeo Milano will be unveiled to the international press in April 2024, in Milan itself

• Since the founding of Stellantis in 2021 Alfa Romeohas announced and implemented a solid and disciplined product plan, provided full compliance with the transition process to electric and achieved quality targets which have been acknowledged globally
• Finally, a focus on 2023, now coming to an end with figures showing solid global growth: up 34% compared to 2022 in the year to date to November

• Updated line-up represents customers savings across the range
• New trim structure includes Sprint, Veloce and Tributo Italiano across Tonale, Giulia and Stelvio
• New Tributo Italiano trim pays tribute to the brand's origins, to Italian excellence and to the characteristic Alfa Romeo sportiness
• Tonale is now available from £35,995 OTR, Giulia from £39,995 OTR with Stelvio starting at £45,595 OTR
• To find out more, visit https://www.alfaromeo.co.uk/

• The strategic commercial cooperation between Alfa Romeo and Sauber Motorsport in F1, which began in 2018, comes to an end at the Abu Dhabi Grand Prix

• The lasting impression of Alfa Romeo over the last six years in F1 is entirely positive; a powerful global strategic marketing asset and a hotbed of cutting-edge technology

• It is with great emotion and gratitude that the brand closes another chapter in its history in motorsport, which has always been part of its DNA

• Tributo Italiano trim, pays tribute to the brand's origins of Italian excellence and to the characteristic sportiness of Alfa Romeo
• For the first time, a special series is available globally throughout the line-up – Giulia, Stelvio and Tonale Tributo Italiano will be available exclusively in the three colours of the Italian flag
• Exterior features a two-tone livery with black roof, body-colour bodykit and an Italian flag on the mirror caps
• Interior additions include new perforated leather seats with red accents and the Alfa Romeo badge embroidered on the headrest
• Prices for Tonale Tributo Italiano start at £44,495 OTR for the MHEV, Giulia Tributo Italiano starts at £48,495 OTR for the 2.0-litre petrol and Stelvio Tributo Italiano is available from £54,095 OTR for the 2.2-litre diesel

• The Alfa Romeo 33 Stradale makes its debut at the 40th international exhibition of the Heritage Auto Moto D'Epoca, in its new location in Bologna
• The 33 Stradale is patron of the Alfa Romeo Classiche services, with each of the 33 unique cars to be endorsed with a Certificate of Authenticity
• The 33 Stradale will be introduced by its creators on Thursday 26th October, at 14:30 CEST, at the Stellantis Heritage Stand 25
• Alfa Romeo is also celebrating 60 years of the Giulia Sprint GT (1963), 30 years of the glorious 155 V6 Ti ‘DTM’ (1993) and 10 years of the fascinating 4C (2013)
• The Alfa Romeo Classiche Heritage program was set up in close collaboration with the Stellantis Heritage department and has devised specific services to protect and enhance its history

• Jules Tilstone is appointed Managing Director for Premium Brands: Alfa Romeo and DS Automobiles
• Julie David retires from the Group
• Kris Cholmondeley appointed Managing Director for Jeep
• Max Bailly appointed Marketing Director PEUGEOT
• All changes take effect on 1st November

• Alfa Romeo has once again been successful in the Autonis design competition, held by the trade magazine auto motor und sport
• In the mid-size category, the Alfa Romeo Giulia dominated, with more than 66% of the vote
• Alfa Romeo Stelvio wins in the SUV/off-road category
• 14,500 readers voted for over 100 cars across 12 categories

• On August 31^st, 1967, the 33 Stradale made its debut on the Italian circuit, at the Monza GP. On the same day and in the same place, the new 33 Stradale returned “home” to celebrate Made in Italy and the glorious sporting tradition of Alfa Romeo
• Made in only 33 exclusive units, according to a unique artisan process, the new two-seater coupé was unveiled in the pit lane, with Alfa Romeo F1 drivers – Valtteri Bottas and Zhou Guanyu – and team in attendance
• For the Italian Grand Prix at Monza, the Alfa Romeo F1 team's single-seaters and the drivers’ suits will feature a dedicated livery celebrating the 33 Stradale, designed by the Alfa Romeo Centro Stile

Alfa Romeo 33 Stradale: daring to dream

• Alfa Romeo announces the return of the legendary 33 Stradale, an icon of the 1960s, reputed by many to be one of the most beautiful cars of all time, and derived directly from the Tipo 33 – once a big name in world motorsport
• A project that respectfully celebrates the brand’s history and takes it forward into the future, the new 33 Stradale links the internal combustion engines of the past and the electric future while respectfully reinterpreting the stylistic features of the 1967 33 Stradale, a car that embodies the Alfa Romeo manifesto and anticipates certain details from the brand’s future
• After over 50 years, Alfa Romeo is returning to the world of “fuoriserie” (custom-built) cars, with a limited series of only 33 units, all of which have already sold
• Type-approved to be driven on the road, the 33 Stradale offers outstanding performance on the track, but has been conceived with no compromises in terms of comfort and ease of everyday use
• Handcrafted by Carrozzeria Touring Superleggera, their tailor-made quality standards guarantee obsessive attention to detail with each car is designed to be a unique work of art, with the ambition to become part of Alfa Romeo history
• An unprecedented level of customisation: to guarantee the uniqueness of each model, we now have the Bottega, a team of Alfa Romeo professionals who worked with customers from the outset to create their own unique car, right down to a personalised chassis number
• The project confirms the Alfa Romeo approach to the production of exclusive limited editions, combining artisan processes, technological innovation and profound interaction with customers
• The project is the result of the passion within the Alfa Romeo team, whose strong desire was to create a one of a kind in the automotive landscape and within the Stellantis Group, but above all something that could match up to the brand’s history. The opportunity of a lifetime for car fans, who have turned their passion into their vocation, like a dream come true

• Alfa Romeo Certified gives customers peace of mind with cars that have been guaranteed and certified by Alfa Romeo technicians
• Each vehicle available via Alfa Romeo Certified undergoes more than 120 checks by technical experts and benefit from an Alfa Romeo warranty, roadside assistance and MOT test cover of up to two years
• New website and dedicated space in retailers offers customers a true Alfa Romeo experience
• For further information, and to view cars currently in stock, please visit: www.certified.alfaromeo.co.uk

• Alfa Romeo sees registrations grow 57% globally in the first half of 2023, with European registrations up 100%
• In Middle East and Africa, registrations are up 173% compared to the same period in 2022
• Sales in China, an important growth market for the brand, continue to grow, with an increase of 94% in May compared to the same period in 2022, with a 35% rise in sales of Giulia in the first half of 2023
• Figures come as the new Tonale Plug-In Hybrid is now available in dealers across the world, including the UK, as well as new Giulia and Stelvio
• Alfa Romeo recently celebrated ranking as the top premium brand and third overall in the prestigious JD Power 2023 Survey